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Catching Elephant is a theme by Andy Taylor

 

fuckyeahads: Auckland City Council Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight. Agency: Colenso BBDO, Auckland, New ZealandExecutive Creative Director: Nick WorthingtonCreative Director: Levi SlavinArt Director: Kia HeinnenCopywriter: Zoe Hawkins

fuckyeahads:

Auckland City Council

Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight.

Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins

  1. quecheque reblogged this from fuckyeahads
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  8. martyburagay reblogged this from fuckyeahads and added:
    disappear so might as well beautify them. :-) Very creative, nicely done campaign! :-)
  9. guitarstringsandbrokenfingers reblogged this from onewhoturns
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  15. cyberxes reblogged this from fuckyeahads and added:
    THIS SHOULD BE IMPLEMENTED IN THE PHILIPPINES TOO.
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  22. iiiloveyougypsyeyes reblogged this from fuckyeahads and added:
    Advertising can be absolutely brilliant
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