Auckland City Council
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight.
Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Buick Sedanette (by josephzohn | flickr)
Nice little car.. ;)
Joe Morello - Sounds of the Loop - 1964 (by Cheeseford)
While we’re on “greatest solo’s ever”, watch this, uhm, percussionist. “Drummer” doesn’t do him justice, does it?
